As an Art Director, I discovered the Direct-Response world, filled with research, adrenalin, and risk-taking. Based on my user experience design knowledge, I translate brand components, by adapting and turning them into creative performance ads. Typography, graphic resources, and animations are the key elements to building efficient messages that increases brand sales or exposure across different channels. For the last +3 years, I have been building static and animated guidelines and helping brands grow with performance-focused creatives